Revenue Amplified: Revolutionizing Hotel Revenue Management
tl;dr
Mirela Longoni, founder of Revenue Amplified, uses over 20 years of experience in Revenue Management to help hotels maximize revenue through data-driven strategies and AI integration.
Her vision for Revenue Amplified is to revolutionize hotel revenue reconciliation, making advanced tools accessible to all hotels.
Mirela emphasizes perseverance, building strong support networks, and staying adaptable in an evolving hospitality industry.
Mirela Longoni, the founder of Revenue Amplified, is on a mission to empower hotels to maximize their revenue. Based in Chicago, Illinois, this visionary leader has built her company around a straightforward and honest business model: Revenue Amplified only wins when its clients win. With over two decades of experience as a senior Revenue Management executive, Mirela has consistently excelled across prestigious Lifestyle, Full Service, and Select Service brands, including industry giants such as Hilton, Marriott, Hyatt, and IHG, as well as independent hotels. In her previous role, she managed Revenue Management for 80 hotels, showcasing her extensive expertise and leadership in the field.
Mirela's "Aha moment" came from her deep passion for commercial strategy and a keen observation of the challenges within the hospitality industry. She noticed that even when hotels were targeting the right customer at the right time with the right price, they were still forfeiting revenue. This realization led her to launch Revenue Amplified, a company solely focused on revenue reconciliation to help more hotels optimize their financial outcomes.
One aspect of the hospitality industry that outsiders may not fully grasp is the level of data-driven strategy involved in daily operations. Mirela emphasizes that even minor issues can have a ripple effect across the entire operation, impacting guest experiences and overall performance. With Revenue Amplified, she aims to revolutionize the way hotels approach revenue reconciliation, setting a new industry standard. Her vision is to ensure that every hotel—regardless of size—has access to the tools and strategies needed to drive profitability.
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Looking ahead, Mirela plans to expand Revenue Amplified's platform by further integrating advanced AI and machine learning, enabling the company to dynamically adapt to changing OTA extranets. This technological advancement will allow Revenue Amplified to offer more tailored solutions, helping each property stay ahead in an ever-evolving industry. She anticipates a shift towards greater automation and personalization in hospitality, where adapting quickly to market changes and leveraging AI effectively will be crucial for success. Revenue Amplified is poised to play a key role in this evolving landscape.
Starting her own venture has not been without challenges. Mirela acknowledges that managing competing priorities and making strategic decisions for the future while making sacrifices in the present has been demanding. However, she remains focused on long-term goals rather than short-term gains, requiring careful planning and commitment. One of her proudest accomplishments is building and leading an exceptional team while encouraging them to take risks and innovate. This dedication to fostering strong relationships was recognized when she was named Departmental Leader of the Year for an organization with over 80 hotels, particularly during a time when she provided both personal and professional support to her team through the challenges of COVID-19.
As a founder, Mirela has learned that sometimes, faith combined with grit is essential to get things done. She keeps a "Get Sh*t Done" poster framed in her office as a daily reminder of this mindset. Her advice to young entrepreneurs dreaming of starting their own company is to take the leap and learn from every experience. Even if setbacks occur, the journey equips them with invaluable skills and insights that will be beneficial in any path they choose.
For female and underrepresented founders, Mirela emphasizes the importance of building a strong support network and seeking mentors who understand their unique challenges. She encourages leveraging associations and organizations that champion diversity and inclusivity, and she believes in the immense value these voices bring to the entrepreneurial landscape. She shares a fun fact that many might not know about her: she ran the Chicago Marathon, an experience that taught her perseverance and the value of setting ambitious goals—lessons that she carries into her work with Revenue Amplified.
Through her leadership and vision, Mirela Longoni is shaping the future of revenue management in the hospitality industry, one hotel at a time.
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