Introducing Launch Pad: irlabs' New Column in Disruption
Disruption and irlabs are thrilled to bring you LaunchPad, a new regular column at disruptionmagazine.ca focusing on a new era of investor relations. We trust you’ll find this regular feature becomes your go-to resource for the tools companies need to succeed in today's fast-paced market.
Founded by Alyssa Barry and Caroline Sawamoto, irlabs has been at the forefront of investor relations innovation since its inception two years ago. With extensive experience in both private and public enterprises, Barry and Sawamoto recognized a growing need for modern, effective investor relations strategies. They launched irlabs to address this need, helping companies navigate the complexities of scaling, raising capital, and positioning themselves for success.
Launch Pad will be a cornerstone of irlabs' commitment to disruption and innovation. Each edition will feature expert insights, actionable guidelines, and cutting-edge strategies designed to help companies thrive in a competitive environment. From modern IR planning to engaging retail investors, Launch Pad will offer invaluable resources to empower companies on their growth journeys.
This column is a natural extension of irlabs' "From the Lab" series, which provides detailed, strategic insights on investor relations, including retail readiness and ownership structures. Launch Pad will build on this foundation, bringing these insights to a broader audience through Disruption Magazine.
Read the first article of LaunchPad - Key Components For A Modern IR Plan. Explore insights on how IR activity implementation against the plan is easier to measure and the IR plan provides a basis to adjust resources & tactics.
Defined by execution and results, irlabs provides a full suite of services, including access to capital markets, media relations, communications, and marketing. This comprehensive approach sets irlabs apart from traditional investor relations agencies and ensures that their clients receive the support they need to achieve meaningful results.
"Much of irlabs' success boils down to one thing: execution," Barry emphasizes. With a strong network and a team of seasoned professionals, irlabs is uniquely positioned to deliver impactful results for their clients. Their strategic partnerships and innovative strategies are paving the way for a new era of investor relations—one that embraces disruption, fosters authenticity, and drives success in today's dynamic market.
One of the key trends irlabs has identified is the growing accessibility to retail investors. Recognizing this shift, irlabs is dedicated to helping companies craft strategies that effectively engage with this audience. Launch Pad will offer insights into storytelling and accessibility, enabling companies to connect with a broader investor base and enhance their investor relations efforts.
For companies seeking to elevate their investor relations game and stay ahead of the curve, irlabs' new column in Disruption Magazine is a must-read. Join us as we redefine the future of investor relations, one bold strategy at a time.
Read more about irlabs’ co-founders, Alyssa Barry and Caroline Sawamoto, here.
Author - Mariam Ibrahim
Mariam Ibrahim is a writer, editor and communications professional currently based in Seoul. She currently serves as Managing Editor of Disruption.
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